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I AM LENNOX bracelets for charity no longer available

by Nikhi on July 18, 2012

We at Bully Mart stand behind every person who has stood up and is fighting BSL; we are disappointed to announce that will no longer be offering the I AM LENNOX bracelets for purchase on our site. We received an email from Ms. Barnes’ sister-in-law insisting we cease the sale of all items carrying the Lennox name, even though it was acknowledged that any “profit” is paying it forward, to help many rescues in need. While we appreciate their stand I must say we do not agree with the request of these actions to be in the best interest of the entire BSL fighting community. However we will not force the honoring of a memory and, we will respect their wishes. We realize that there are countless dogs and families who are facing similar situations across the globe, and have opted to continue on with our line of products by offering our BSL fighting family the opportunity to continue helping a multitude of rescues and organizations aimed at helping to further the cause of standing up against BSL and helping to create a world where we are not on constant guard for choosing a loving and loyal breed of dog. And that is any one of the breeds of dog that is discriminated against. Often times, being anything larger than a toy breed is enough to cause negative actions and words.

We are deeply saddened by the specifics of this request, and yet, we are happy that we were able to donate to so many wonderful rescues, through the dog that became the public face behind the long standing fight. For the dog and family we all rallied for. We understand that this is not about just one dog that lost his life, but this is about thousands of dogs who lose their lives every single day. Some of these dogs receive zero fanfare or any acknowledgement by anyone and will forever remain nameless. (That was the main point behind the whole tribute of our I AM LENNOX bracelet. It was not just about Lennox, it was about all of the poor sweet innocent souls that are unjustly treated, and those who have families that are continuing to be unjustly treated. I guess there were quite a few that failed to see it that way that so many others of us did. Regardless of how we may personally feel about being forbidden to donate in honor of Lennox, we will apply the Bully Mart mentality to this situation by doing our best to turn this negative into a positive. )

Prior to receiving this email from Lennox’s family, we were in discussions on how to broaden the spectrum, to encompass all dogs and all people, and the answer was already being offered! It is with the greatest of pleasure that we include all dogs and all people in the vegan BSL BITES bracelets. You can continue to see YOUR money further assist in bringing awareness to the REAL image of Pit Bull type dogs, by seeing your money go to your favorite rescue when purchasing any of our BSL BITES fundraising items. We have many items yet to be listed including several vegan friendly options such as our ‘BSL BITES – NOT MY PIT BULL’. Don’t have a Pit Bull type dog? That is okay, because we also offer a ‘BSL BITES – NOT MY DOG’. There will be many other options coming, as well, which will offer your organization the option of further customization.

If your favorite deserving rescue is not listed, please have them send the following information: Organization’s Name, Time of Establishment, Website Address, Facebook Address, Location & Paypal Address to We look forward to working together with you in advancing the rightful image of Pit Bull type dogs by helping selfless and deserving organizations continue to aid good dogs into becoming valuable and  positive K9 members of society. Is there really any other way to help fight BSL, than helping good dogs show their true nature?

Many thanks to each of our loyal Bully Marters for continued support!

If you have ordered an I AM LENNOX bracelet and have not received a shipping confirmation, there may be time to change your bracelet to read I AM: PIT BULL, DOBIE, ANTI BSL, etc. Please email to verify.

Stand up and help rescues and anti BSL organizations!

{ 9 comments… read them below or add one }

Shalia July 18, 2012 at 8:24 pm

If I ordered one last week, can I still expect to receive it?


Lacy McDonald July 18, 2012 at 8:33 pm

I am so very sorry that people tend to overreact to things. If I were to die tomorrow of some horrible death at the hands of the government and the world decided to spread awareness of the law that killed me so that other people don’t get killed, I would be honored that people would use my name to help others. I don’t understand why this is an issue. I do understand that unsavory people were using that name of which we apparently cannot speak for selfish reasons but I don’t see why a bracelet that helps spread the word of the cause AND helps non profits would offend anyone. This is ridiculous.


Nikhi July 18, 2012 at 8:35 pm

Sheila, you will. As it says at the end, you will have an option to switch out the leather bracelet’s wording. IF you like.


SSTSCKL July 18, 2012 at 9:20 pm

If you have already ordered a braclet will it still say I am Lennox or will it have one of the sayings listed above I know that there is the option to change it but I am confused on what the braclet is going to say if I don’t change anything


Stephanie July 18, 2012 at 10:58 pm

I’m sorry that you think the family is overreacting. Have YOU and your dog been through what this family and their dog has gone through? I guess when you have walked in Lennox’s family’s shoes then you can decide what is “ridiculous”.


Stephanie July 18, 2012 at 11:01 pm

Also, regarding the organization selling the bracelets “for charity” – that is actually only PARTIALLY true isn’t it? Only 50% of the proceeds are going to charity and that might be why the family took issue. I understand that the other 50% probably paid for the cost of material and manufacturing of the bracelets but if I were a family going thru what they are going through I probably wouldn’t think of it that way. Also, saying it’s for charity but only giving 50% is kind of misleading to some people.


Nikhi July 18, 2012 at 11:05 pm

The bracelet will say whatever you would like it to. If you still want it to say I AM LENNOX, then it will. The option to change it is there if people were wanting to use it.


SSTSKCKL July 18, 2012 at 11:37 pm

Thank you for clearing that up for me, I don’t know why I was getting so confused about the whole situation.


Bully Molosser Mart July 21, 2012 at 2:13 am

Stephanie, check yourself before you wreck yourself! …. that is all. :)


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